Brand Story
Founded in 1999 on Taiwan's fashion scene, iROO is comprised of a professional team of clothing designers and managers. Targeting confident and independent urban women aged 25-45, iROO creates a weekly collection of new styles that are in sync with global trends. Breaking away from the myth of discounts, iROO satisfies consumers' desire for new clothes every day with its fixed, reasonable pricing. The brand philosophy of "Light Luxury Weekly Fashion: Love Yourself Without Discounts" has successfully carved out iROO's own fashion territory in the market.
Origin of the iROO brand name
Do you know how the iROO brand name came about?
i = I, i.e., iROO itself;
R = Revolutionary;
iOO = 100 points
Therefore, this logo fully embodies iROO's founding spirit, which is "to bring consumers revolutionary innovation and services on the basis of 100 points." This is also our promise to consumers.
Do you know how the iROO brand name came about?
i = I, i.e., iROO itself;
R = Revolutionary;
iOO = 100 points
Therefore, this logo fully embodies iROO's founding spirit, which is "to bring consumers revolutionary innovation and services on the basis of 100 points." This is also our promise to consumers.
iROO's brand spirit is embodied in its "4 BEST" principles.
Best Quality: 100% commitment to the highest quality.
Best Price: 100% commitment to the best value for money.
Best Service: 100% commitment to the most attentive service.
Best Ambiance: 100% commitment to the most comfortable shopping environment.
Best Quality: 100% commitment to the highest quality.
Best Price: 100% commitment to the best value for money.
Best Service: 100% commitment to the most attentive service.
Best Ambiance: 100% commitment to the most comfortable shopping environment.
Best Quality
iROO's apparel is designed by a Taiwanese team, showcasing a fashion style that blends global trends with Asian aesthetics, while maintaining exquisite craftsmanship and high quality in its production. If you love iROO clothing, you'll definitely love iROO's quality!
iROO's apparel is designed by a Taiwanese team, showcasing a fashion style that blends global trends with Asian aesthetics, while maintaining exquisite craftsmanship and high quality in its production. If you love iROO clothing, you'll definitely love iROO's quality!
Best Price
To reduce costs and give back to consumers, iROO controls everything from R&D and design to production, setting its prices at one-third of those of department store brands. Aiming for the highest quality at the lowest price, iROO has established itself as the most cost-effective fashion brand in the minds of Taiwanese consumers.
To reduce costs and give back to consumers, iROO controls everything from R&D and design to production, setting its prices at one-third of those of department store brands. Aiming for the highest quality at the lowest price, iROO has established itself as the most cost-effective fashion brand in the minds of Taiwanese consumers.
Best Service
iROO is committed to providing premium personalized service. iROO's service staff possess extensive fashion knowledge and a sincere and friendly service attitude, offering consumers outfit and overall styling advice.
iROO is committed to providing premium personalized service. iROO's service staff possess extensive fashion knowledge and a sincere and friendly service attitude, offering consumers outfit and overall styling advice.
Best Ambiance: The most comfortable shopping space
iROO boasts a dedicated space design department, where a team of professional designers fully embodies the iROO aesthetic spirit. Through space planning, themed window displays, and spacious rest and fitting areas, they create the most comfortable and high-quality shopping environment. We believe every customer who visits an iROO store will feel our dedication!
iROO boasts a dedicated space design department, where a team of professional designers fully embodies the iROO aesthetic spirit. Through space planning, themed window displays, and spacious rest and fitting areas, they create the most comfortable and high-quality shopping environment. We believe every customer who visits an iROO store will feel our dedication!
iROO Taiwan / iROO Taiwan
iROO currently maintains approximately 80 stores in Taiwan. In 2012, as international luxury brands flocked to the Taiwanese market, iROO, representing Taiwanese fashion brands with its "Light Luxury Week Fashion" approach, ventured into the international market. Choosing Singapore, Southeast Asia's most international city, as its first stop, iROO expanded internationally, hoping that consumers in every country could enjoy iROO's 4 Best brand spirit and experience our dedication to service, space, price, and quality, allowing Taiwanese brands to reach the world.
iROO currently maintains approximately 80 stores in Taiwan. In 2012, as international luxury brands flocked to the Taiwanese market, iROO, representing Taiwanese fashion brands with its "Light Luxury Week Fashion" approach, ventured into the international market. Choosing Singapore, Southeast Asia's most international city, as its first stop, iROO expanded internationally, hoping that consumers in every country could enjoy iROO's 4 Best brand spirit and experience our dedication to service, space, price, and quality, allowing Taiwanese brands to reach the world.
iROO, a fashion brand that never offers discounts.
Service, cultural heritage, quality, and price are all guaranteed without compromise. iROO offers consumers an uncompromising guarantee through reasonable product pricing. This commitment sets iROO apart from other brands, demonstrating its dedication to providing consumers with a 100% complete shopping experience.
Service, cultural heritage, quality, and price are all guaranteed without compromise. iROO offers consumers an uncompromising guarantee through reasonable product pricing. This commitment sets iROO apart from other brands, demonstrating its dedication to providing consumers with a 100% complete shopping experience.
iROO's genuinely comfortable shopping and fitting room
Breaking away from the typical self-service shopping experience for affordable apparel, iROO upholds a premium service philosophy, offering sincere and friendly service and overall styling advice. It conveys the latest fashion trends through its weekly new product displays. From software to hardware, iROO provides consumers with the most comfortable shopping environment.
iROO hopes that customers can feel like celebrities when they come to the store, as if they have their own private celebrity fitting room where they can try on clothes with confidence. Every iROO branch pays special attention to the planning of the fitting space in its interior design, so that customers can find the most suitable clothing for themselves in a comfortable environment and with a pleasant and stress-free mood.
Breaking away from the typical self-service shopping experience for affordable apparel, iROO upholds a premium service philosophy, offering sincere and friendly service and overall styling advice. It conveys the latest fashion trends through its weekly new product displays. From software to hardware, iROO provides consumers with the most comfortable shopping environment.
iROO hopes that customers can feel like celebrities when they come to the store, as if they have their own private celebrity fitting room where they can try on clothes with confidence. Every iROO branch pays special attention to the planning of the fitting space in its interior design, so that customers can find the most suitable clothing for themselves in a comfortable environment and with a pleasant and stress-free mood.