About Us

In 1999, iROO was founded, consisting of professional design and management teams. Focused on confident urban women aged from twenty-five to forty-five years old, we introduce one collection every week in sync with the world trend. Challenging the myth of discount, we meet customers’ expectation of wearing new clothes every day by the reasonable fixed price. Our brand concept, “affordable luxury, flash fashion, love oneself in full”, successfully helps iROO build its own fashion kingdom.

The Name of iROO

Do you know why we call ourselves iROO?

While “i” stands for the pronoun “I”, which defines iROO as oneself, “R” means revolutionary and iOO equals 100%.

The logo fully expresses the founding spirit of iROO, which is “On the basic of 100%, we bring the customers revolutionary services”, a sincere promise to our customers.

Brand Spirit: iROO “4 Best”

Best Quality : I00 = 100% best quality
Best Price : I00 = 100% affordable price
Best Service : I00 = 100% experience
Best Ambiance : I00:100% shopping mood.
iROO Brand Spirit

Best Quality

Our costumes and accessories designs all come from Taiwanese designers, presenting fashion styles that best suit Asian people while keeping up with the latest international trends. We pursue delicacy and quality in every detail of our production chain. If you love our clothes, you will definitely love our quality

Best Price

To reduce costs and reward customers, iROO controls everything from development and design to production. We set the prices of our products at 1/3 of other luxurious brands, taking pride in providing the highest quality with the lowest prices. We have been the fashion brand with the best CPI (Cost Performance Index) for Taiwanese customers.

Best Service

To reduce costs and reward customers, iROO controls everything from development and design to production. We set the prices of our products at 1/3 of other luxurious brands, taking pride in providing the highest quality with the lowest prices. We have been the fashion brand with the best CPI (Cost Performance Index) for Taiwanese customers.

Best Ambiance

iROO owns an exclusive department of interior design. Professional designers fully show the aesthetic spirit in our store designs, window displays and collection presentations. Furthermore, our fitting areas are spacious so that the environments are comfortable for shopping. We are convinced that anyone who comes to iROO will appreciate our efforts.

iROO Taiwan / Taiwan iROO

iROO Taiwan / Taiwan iROO

iROO currently owns approximately 80 retail shops. In 2012, while international luxurious brands came to Taiwan, iROO stretched to the international market representing Taiwanese fashion brands with the spirit of “affordable luxury and flash fashion”. We chose Singapore, the most internationalized city in Southern-East Asia, to put our first step in the global community. We expect that customers from every country can enjoy our brand spirit of 4 Best, experience our persistence on services, ambiance, prices and quality. iROO devotes to make Taiwanese brands step into the world.

iROO with No Compromise

No discount on prices, services, culture legacy and quality. We promise to offer reasonable prices with quality guaranteed. Different from other brands, we persist in bringing the customers 100% complete shopping experience.

iROO with No Compromise
Comfortable Ambiance as Home

Comfortable Ambiance as Home

With the spirit of exquisite services, iROO offers the customers outfit advices with sincere and friendly attitude. We notify the latest fashion trends by displaying the weekly new arrivals. iROO provides the most cozy shopping environment from the hardware to software.

Hoping that the customers can feel like a super star with their exclusive fitting room, iROO values the interior designs of the fitting area of every branch store. By providing such comfortable environment, we make the customers find their own fashion style with no pressure but pleasure.

The Eternal Muse of iROO-Dee Hsu

iROO’s first global ambassador is Dee Hsu, one of the most famous celebrities in Asia.
As one of the most noted women in Taiwan, Dee Hsu is sincere and influential in various circles such as culture, art, fashion and showbiz. She fits the spirit of “iROO Taiwan, Taiwan iROO” and best depicts an iROO lady.
Growing with iROO, the brand representative, Dee Hsu, now she has become our eternal muse and continues to inspire us.

iROO Dee Hsu